When you visit the Site, we automatically collect certain information about your device, including:

• Web browser type
• IP address
• Time zone
• Cookies installed on your device
• Pages or products you view
• Referring websites or search terms
• Information about how you interact with the Site

We collect this information using:

• Cookies – small data files placed on your device
• Log files – track actions occurring on the Site and collect IP address, browser type and timestamps
• Web beacons, tags and pixels – electronic files used to record browsing behavior

When you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including:

• Name
• Billing address
• Shipping address
• Payment information (including credit or debit card details)
• Email address
• Phone number

In this Privacy Policy, “Personal Information” refers to both Device Information and Order Information.

We use your Order Information to:

• Process and fulfill your orders (including payment processing, shipping, and delivery)
• Send order confirmations and invoices
• Communicate with you regarding your order or inquiries
• Screen orders for potential risk or fraud
• Provide you with information or marketing relating to our products when consistent with your preferences

We use your Device Information to:

• Help screen for potential risk and fraud (in particular, your IP address)
• Improve and optimize our Site by generating analytics about how customers browse and interact with the Site
• Measure and improve our advertising and marketing campaigns

We share your Personal Information with trusted third-party service providers who help us operate our business and provide services to you, including:

• Shopify – our e-commerce platform used to power our online store
• Google Analytics – used to understand how customers use the Site
• Google Ads – used for advertising and remarketing
• Google Merchant Center – used to display our products in Google shopping experiences

We may also share your Personal Information in order to:

• Comply with applicable laws, regulations, legal processes or governmental requests
• Respond to subpoenas, search warrants, or other lawful requests
• Protect our rights, property, and the safety of our business and customers

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.
All other categories exclude text-messaging originator opt-in data and consent. This information will not be shared with any third parties.

We use your Personal Information to provide you with targeted advertisements and marketing communications that we believe may be of interest to you.

This includes advertising and remarketing services provided by:

• Facebook (Facebook Ads)
• Bing (Microsoft Advertising / Bing Ads)

We may use hashed customer data (such as your email address or phone number) to help Google measure the performance of our ads using its Enhanced Conversions feature.
This data is securely hashed before being sent and is used only for ad measurement and attribution purposes.

To learn more about how targeted advertising works, you can visit the
Network Advertising Initiative educational page.

You can opt out of targeted advertising using the following services:

• Facebook Ads Settings
• Google Ads Settings
• Bing Ads Settings
• Digital Advertising Alliance opt-out portal

Please note that we do not alter our Site’s data collection and use practices when we detect a “Do Not Track” signal from your browser.

If you are a resident of the European Economic Area (EEA), you have the right to:

• Access the personal information we hold about you
• Request correction, updating, or deletion of your personal information

If you would like to exercise these rights, please contact us using the contact information below.

Your information may be transferred outside of Europe, including to Canada and the United States, for storage and processing.

We retain your Order Information for our records unless and until you ask us to delete this information.